Warner Bros. Pictures presents “Bow Wow Takes a Job At Foot Locker for a Day” Event (promotion for the movie LOTTERY TICKET)
LOTTERY TICKET IN THEATERS AUG. 20TH!!!
Hello all you socialites out there. This event was truly a great example of why Warner Bros. continues to be covered by this site. They always put thought and serious promotion into their movies. This event was no different. The clever people in the marketing and PR dept., came together to put together “Bow Wow takes a job at Foot Locker” event in prep for the movie Lottery Ticket. The movie is in theaters this Friday and promises to be a good time for all movie goers. Now to the event:
First off, Bow Wow in the movie plays a Foot Locker employee, so Warner Bros. had him come to the 34th st. flagship Foot Locker store as their employee for the day! He was dressed in full Foot Locker gear with name tag and all (pictured below) to greet what seemed like endless amounts of fans.
Bow Wow in full Foot Locker uniform
A funny story about yesterday: I was in the city early, so to kill time I decided to take a nice bus ride down to 34th st. (Thought media check-in was at 4p.m. and it turned out to be 3:30p.m. – SMH) However, I’m glad I took that bus ride because when the bus stopped at 57th st. a group of young ladies and an older gentlemen came on the bus. I noticed right away that the young ladies had on these I DID NOT WIN THE LOTTERY shirts. In my mind, I was thinking “Wow, those would be great shirts for Warner Bros. in promoting the movie”…turns out, those ladies and that gentlemen got off the bus at my same stop (34thst.) Next time I looked around they were running straight for the Foot Locker and I realized they were headed to the same event as myself. So kudos to Warner for being on point with promotion and marketing!
Upon walking up 34th street from 8th ave towards the Foot Locker I started gaining sight of the mob of people outside and realized this event was major! I entered into the Foot Locker and realized the mob was inside as well. The line was long inside and outside the store. Now that’s PR & promotion for a movie! Myself and my photographer George Mckenzie JR. settled in to the press area in preparation for Bow Wow’s arrival and noticed there were photographers from all over. This event had heavy press there, which is always a good sign before the weekend a film releases.
Upon Bow Wow’s arrival he immediately wanted to start speaking on the microphone to his fans. He even told the groups of thirsty photographers of the press…that he had to talk to his fans first because without them he wouldn’t be here. Now that’s a star who knows the importance of the fan! The entire event was well-organized and completely clever. They had him behind the register signing movie posters as if he was ringing up fans. Overall, the event was a complete success and actually fit the theme of the movie. Two thumps up to Warner Bros. for knowing how to truly market and handle press surrounding this movie. Definitely Socialiteis approved. Enjoy the pics! The pics were taken by George Mckenzie Jr. and my Blackberry Tour (it works more than people know!).
Bow Wow talking to the most important people: His Fans
A portion of the mob in Foot Locker to see Bow Wow
The line that went outside the door of fans ready to have Bow Wow sign posters, shirts and anything he could put his pen to!
Bow Wow signing posters for fans while behind the register
Fans holding up Lottery Ticket posters
It wasn't just ladies there...guys are also fans of BOW WOW and ready for the movie.
Of course the ladies love BOW WOW!
